Sunday, December 29, 2019
Essay about Do Video Games really Cause Violence
ââ¬Å"No one is suggesting that [violent video games are] the only reason they went out and committed those horrific acts, but was it a tipping point? Was it something that pushed them over the edge? Was it a factor in that? Perhaps. Thatââ¬â¢s a really big deal,â⬠This is a really controversial subject amongst gamers and parents, on whether violent video games cause real-life violence. Lots of people think they do, while lots of people think they donââ¬â¢t. There is research that points both ways in the subject, although I believe that the evidence points to it not causing violence. The violent video games we play today could be causing violence around the world, some evidence points towards violent games being a culprit in the Sandy Hook schoolâ⬠¦show more contentâ⬠¦Even though video games could cause violence, it is possible that they donââ¬â¢t cause violence among teens and the violence can really come from a bad household. It is possible that the teens that cause violence could have gotten it from games, but it is also possible that they could have gotten it from adults that abuse their children. Instead of showing a child the right way of doing something if they do wrong, it is possible that they would hit the child or abuse them in some way. This could cause them to learn if someone isnt doing something they like, or did something wrong they could see they way to solve it is through physical action, instead of talking to them about the issue. ââ¬Å"Video games, music, television, movies, novels, and Shakespeare donââ¬â¢t cause violence. Ment al illness, psychological abuse, and physical abuse cause violence. Ideologies that reward and condone aggression, particularly in men, cause violence. Global genocide causes violence. The only conclusive evidence we do have is that it is real-life violence that causes real-life violence.â⬠(Kristin 16) This research shows that the stuff we blame for violence is not what is to blame, it is real-life violence and abuse that is to blame. The article also talks about how americans need to stop blaming video games for the violence in the country, and look at the real problem that is causing the violence. Another example that shows that violence can come from a household is,Show MoreRelatedDo Violent Video Games Make People More Violent?1277 Words à |à 6 PagesDo Violent Video Games Make People More Violent in Real Life? The American Psychological Association reports that more than 90% of children in the United States play video games.Among kids between the ages of 12 and 17, the number rises to 97%. The psychological group also reported that 85% or more of video games on the market contain some form of violence (Do Video Games Lead to Violence). A video game may be considered violent if it contains ââ¬Å"violentâ⬠language, gore/blood, and crime. Video gamesRead MoreViolent Video Games Do Not Cause Violence And Aggression1527 Words à |à 7 PagesViolent Video Games Over the past few years, the United States has seen violence that has come from the inside of the country. Various high schools, have had shootings inside of them from some of the high school students that go to that specific school. Some experts blame the shootings by categorizing the students as someone who has been tormented and bullied basically most of life, while other experts believe the shootings were caused by the violence in video games. There has been a lot of nation-wideRead MoreViolent Video Games : Do They Cause Violent Behavior And Actions?1747 Words à |à 7 PagesViolent Video Games: Do they cause violent behavior and actions? Ah yes video games are huge icons of culture and identity for the people of the newest generations but games aren t usually digital rainbows and love but some revolve around violence in their our ways, so as you would expect these games deeds donââ¬â¢t get away without criticism and opposition to some degree. Are violent video games a major cause of violent and aggressive behavior in those who play them? Are they contendersRead MoreEssay on Violent Video Games Cause Violence? 1170 Words à |à 5 Pagesand aggression is everywhere; in magazines, in the shops, on the TV, on websites like YouTube as well as in video games. Yet, why is it that those video games are assumed to be the biggest media source responsible for the violent outbursts of different individuals? Is this really the case? Every eight out of ten homes in the United Kingdom own a existing generation games console and video games have become a extraordinary source of education when helping kids to lear n, such websites like educationcityRead MoreVideo Games : A Great Source Of Fun For All Ages992 Words à |à 4 PagesViolent video games are always a great source of fun for all ages. Ever since i could remember i have loved violent video games just as much as any other 18 year old would. My favorite video game to play is GTA or grand theft auto. Its a great 1player game where you can basically do whatever you want and get away with it. It has been around since the late 90s and there has been 6 games created and there all rated M for mature players only .When i was younger I was always aloud to play to violentRead MoreVideo Games Do Not Contribute to Youth Violence Essay870 Words à |à 4 PagesVideo games are not the cause of youth violence. There are many factors that have to be lined up to cause a child to be violent. For instance Many kids that become violent have had a rough life. They may have been poor, bullied, have alcoholic parents, neglected, or dont have parents at a ll (kids health). Over the years games have helped kids adapt to things in the world to better help their futures (washington post). Studies prove that video games can help children learn new mechanics (washingtonRead More The Debate Over Video Game Violence Essay1734 Words à |à 7 Pagesunderstanding of. Unsurprisingly, the effect of video games on the human brain has been a controversy since video games were first released decades ago. Video games involve the use of body and mind, which causes the player to be inside of the game, and they can see the world through the eyes of the character of which they play. Some psychologists and other scientists suggest that violent video games can cause psychological disorders which can cause players to engage in violent behavior in real lifeRead MoreEssay on Violent Video Games Affect on Youth Today1138 Words à |à 5 PagesMany feel one aspect of todayââ¬â¢s society affecting our nationââ¬â¢s youth in a negative manner is video g ames. Is this form of entertainment really a factor in teen violence? I think not. We should blame the parents for teen violence, not video games. nbsp;nbsp;nbsp;nbsp;nbsp;John Holts article, ââ¬Å"Kinds of Disciplineâ⬠states that the youth watch very carefully what people around them are doing and want to do the same. The example of these grownups is contagious (490). Now days the media makes it seemRead MoreVideo Games Are Not Responsible For Creating Social And Emotional Problems1711 Words à |à 7 Pagessubjects, and there are heavy debates about them. One of these debatable subjects is video games. Video games have been an issue for a long time now. Do they or do they not create social and/or emotional problems? Personally, I think that video games are a really big issue. Video games create social and emotional problems, leading to a significant rise in violence among children and adults. Others argue that video games are not responsible for creating social or emotional problems and can instead helpRead More Video Games do Not Increase Teen Violence Essay1449 Words à |à 6 Pagesis video games. Is this form of en tertainment really a factor in teen violence? I think not. Video games are not to blame for increased teen violence. According to the article, Video Games and Children, by Bernard Cesarone, ever since the 1970?s, parents have been placing their children in front of televisions and allowed them to waste away the hours playing video games (31). As technology and a national surge in violent entertainment grows, so does the onset of violent video games.
Friday, December 20, 2019
Gregor Samsa And Depression By Franz Kafka - 1665 Words
Gregor Samsa and Depression Gregor Samsa is the main character in the book ââ¬Å"The Metamorphosisâ⬠written by Franz Kafka and published in early 1915. The book which is primarily centered on Gregor and his family takes readers on a journey into the seemingly disturbing life of Gregor Sasma and how major changes in his life take him on a downward spiral of depression and eventually, death. The changes evident in Gregor did not only affect him, but also affected his immediate family resulting in attitudes of awkwardness, pity, and blame from certain family members towards Gregor. At the beginning of the book, Gregor is portrayed as a diligent, hardworking young man, with a relatively disciplined work ethic. He is the sole provider in terms of his familyââ¬â¢s welfare. The family on the other hand appears to only be interested in the money Gregor brings into the home in a bid to have their debts liquidated due to a failed business. Kafka, in this story depicts Gregor as a man who leads the normal day to day life of a travelling salesman. There are really no interesting moments in the life of Gregor until he awakens one morning to find himself completely transformed in the physical sense. Gregor Samsa is transformed into something completely unknown to him. In investigating the notion of depression, we are forced to analyze whether the physical transformation of Gregor resulted in a transformation of his emotional sense. Did the main character in the book, ââ¬Å"The Metamorphosisâ⬠lose hisShow MoreRelatedGregor Samsa Essay1280 Words à |à 6 PagesFranz Kafka writes Gregor Samsa in his novel The Metamorphosis to portray specific details of his childhood life. In the early 1900ââ¬â¢s the Great Depression occurred which changed the romantic time period into the modernism that focused on grotesque imagery. The Great Depression caused people to appreciate their beautiful world, before it turned into the dark and gloomy atmosphere it was for ten ye ars. Kafka and Gregorââ¬â¢s lives share the similarity that both of their fathers were aggressive, alienatingRead MorePersonal Experiences Reflected in Metamorphosis by Gregor Samsa1061 Words à |à 5 Pagestheir piece. Franz Kafka, born into a Jewish family in Prague, incorporated many of his life experiences into his work The Metamorphosis. The Metamorphosis presents many connections between the life of the protagonist, Gregor Samsa, and Kafka himself. Some literary analysts claim it serves as an outlet for his distraught life. Based on the events of Gregor Samsaââ¬â¢s life, it can be deduced that Franz Kafka used his personal experiences as an inspiration for The Metamorphosis. Kafka portrays theRead MoreThe Great Depression Of Franz Kafka s The Metamorphosis2015 Words à |à 9 PagesFranz Kafka uses the ideas of modernism to portray his childhood relationship with his father and foreshadows that of Gregor Samsaââ¬â¢s. In the early 1900s, the Great Depression greatly impacted human s perspective and outlook which made people reject the ideas of romanticism and turn to the ideas of modernism. Kafka incorporates his relationship with his father by having it abstractly correlate with the relationship that Gregor has with his father. The relationship that Franz Kafka had with his fatherRead MoreThe True Metamorphosis.. Franz Kafka Owns A Part Of The1448 Words à |à 6 PagesThe True Metamorphosis. Franz Kafka owns a part of the human emotional spectrum, which the world can now call the Kafkaesque, a term for someone who exhibits nightmarish qualities of Kafkaââ¬â¢s fictional world (Franz Kafka). Kafkaââ¬â¢s twisted world is in no way pleasant, very Kafkaesque. It feels like a nightmare, and yet it is a place where many people, if only for a moment, will end up. Kafkaââ¬â¢s most appreciated piece of literature, ââ¬Å"The Metamorphosis,â⬠creates an extension of Kafkaââ¬â¢s life throughRead MoreDepression And The Mindset Of Those Who Are Afflicted2225 Words à |à 9 PagesUpshaw Depression and the mindset of those who are afflicted Depression Kafka Gregor Stress depression Anxiety Parasitism Death Notes Works cited When an individual has no other choice but to rely upon another for their own livelihood, feelings of inadequacy may begin to tear at his or her mental well-being. These emotions could cause him or her to see his or herself as nothing more than a parasite harming the people that care about them. Accordingly, this thought process could thenRead MoreThe Metamorphosis By Franz Kafka Essay1496 Words à |à 6 Pagesââ¬Å"The metamorphosis,â⬠is a story by Franz Kafka, published in 1915 is a story divided in three chapters: transformation, acceptance, and the death of the protagonist. There are many interpretations that can form this tale as the indifference by the society that is concerned with different individuals, and isolation pushing some cases to the solitude. Some consider The Metamorphosis as an autobiography of the author, which tries to capture the loneliness and isolation that he felt at some pointRead MoreFranz Kafka s The Metamorphosis Of My Existence1096 Words à |à 5 PagesThe Metamorphosis of Franz Kafka A picture of my existence... would show a useless wooden stake covered in snow... stuck loosely at a slant in the ground in a ploughed field on the edge of a vast open plain on a dark winter nightâ⬠. ââ¬â Franz Kafka The Metamorphosis (Die Verwandlung 1912), Franz Kafkaââ¬â¢s best known short story, is a master work of incredible psychological, sociological and existential malaise. Although his points are simple and straightforward, this richly layered and texturedRead MoreFranz Kafka s The Metamorphosis1544 Words à |à 7 PagesFranz Kafka, struggled throughout his life with isolation, which is clearly a great influence and inspiration in his work, The Metamorphosis. Franz Kafka was born in 1883 to an upper middle class Jewish family in Prague. Kafka struggled with many problems in all facets of his life, most significantly in his his health, his relationships with the people in his life, and his relationship with work. Each of these problems contributed to his isolation, which is reflected in his character Gregor Samsaââ¬â¢sRead MoreLiterary Theories And The Metamorphosis2018 Words à |à 9 Pagesbelieve in different theories. For instance, Franz Kafkaââ¬â¢s short story, The Metamor phosis, may be interoperated countless ways do to its intricacy, as well as by varying literary theorists. Kafka himself and historical background may even be scrutinized, when studying The Metamorphosis. Complexity in The Metamorphosis lies throughout the entirety of the story, for the story tells the telling tale of salesman Gregor Samsa and his time as a gigantic insect (Kafka). Despite their differences, BiographicalRead MoreMetamorphosis Gregor Samsa Character Analysis1026 Words à |à 5 Pages A villain is someone who opposes who opposes the protagonists (Websters). In Franz Kafkaââ¬â¢s, Metamorphosis Gregor Samsaââ¬â¢s fatherââ¬â¢s tendencies and actions enhance the story. As Kafka recounts a story about Gregor who wakes up one morning, not feeling like himself, literally. He wakes up in an entirely different body, no longer does he walk and talk like a man, but rather lives and breathes through the body of a large insect. After all of Gregors, hardships and demon strated devotion, his father still
Thursday, December 12, 2019
Fan Cart Lab Conclusion free essay sample
We did a fan cart for our physics class the other day. To set up the lab first, we measured the effect of the mass of the fan cart on the acceleration of the cart. The mass of the fan cart was the independent variable and acceleration was the dependent variable. We kept the speed of the cart on medium, and calculated the acceleration and motion. As a result, we had figured out that the bigger the mass the slower the acceleration, as we all should have known. To calculate this we used the second law of Newton (F=ma). For the first experiment we got . 233 (m/s/s) with a percent error of 76%. The relationship for the first experiment was inverse because the acceleration was decreasing every time the weight (mass) increased. In the second experiment we got 3. 52 (m/s/s) with a percent error of 56. 4%. For this experiment the relationship was linear because the mass was increased for each trial. We will write a custom essay sample on Fan Cart Lab Conclusion or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Some errors that could have taken place would be, cart alignment, track damaged, placement of the motion sensor. These can affect the data because it will give a greater percentage error. ?Fan Cart Lab We did a fan cart for our physics class the other day. To set up the lab first, we measured the effect of the mass of the fan cart on the acceleration of the cart. The mass of the fan cart was the independent variable and acceleration was the dependent variable. We kept the speed of the cart on medium, and calculated the acceleration and motion. As a result, we had figured out that the bigger the mass the slower the acceleration, as we all should have known. To calculate this we used the second law of Newton (F=ma). For the first experiment we got . 233 (m/s/s) with a percent error of 76%. The relationship for the first experiment was inverse because the acceleration was decreasing every time the weight (mass) increased. In the second experiment we got 3. 52 (m/s/s) with a percent error of 56. 4%. For this experiment the relationship was linear because the mass was increased for each trial. Some errors that could have taken place would be, cart alignment, track damaged, placement of the motion sensor. These can affect the data because it will give a greater percentage error. ?Fan Cart Lab We did a fan cart for our physics class the other day. To set up the lab first, we measured the effect of the mass of the fan cart on the acceleration of the cart. The mass of the fan cart was the independent variable and acceleration was the dependent variable. We kept the speed of the cart on medium, and calculated the acceleration and motion. As a result, we had figured out that the bigger the mass the slower the acceleration, as we all should have known. To calculate this we used the second law of Newton (F=ma). For the first experiment we got . 233 (m/s/s) with a percent error of 76%. The relationship for the first experiment was inverse because the acceleration was decreasing every time the weight (mass) increased. In the second experiment we got 3. 52 (m/s/s) with a percent error of 56. 4%. For this experiment the relationship was linear because the mass was increased for each trial. Some errors that could have taken place would be, cart alignment, track damaged, placement of the motion sensor. These can affect the data because it will give a greater percentage error.
Thursday, December 5, 2019
Market Orientation And Business Performance - Myassignmenthelp.Com
Question: Discuss about the Market Orientation And Business Performances. Answer: Introduction The strategy of internationalisation or expansion of certain brands to a different area or a different country is related to increasing the profitability of the organization. The process of increasing the involvement of business enterprises in the international markets is known as internationalization. Internationalization involves many different theories which are used to explain the international activities of the chosen organization. The business enterprises who are keen on expanding their business on an international basis need to understand the different cultures of the countries where they wish to start their operations (Aghdaie and Alimardani 2015). The strategies related to expansion of the business in different countries can be effective if the entrepreneurs have the clear understanding regarding the cultures, values and behaviours of the different countries. The management of the business organizations need to be concerned about the high quality levels, innovation and commitment towards corporate social responsibility. This will help the organization in providing the best services and goods that are possible to the consumers who belong to different cultures or countries (Andersson, Evers and Kuivalainen 2014). The report is based on the analysis of the international expansion plans of Kenko Wellness Spa. The organization is based in and operates in Singapore and they are planning to expand its operations in Myanmar. Kenko Wellness spa is considered to be one of the biggest chain of spas which provide services like Foot Reflexology and other spa treatments as well. The organization was founded in the year 1991 and they have an experience of more than 25 years in the spa industry (Kenko.com 2018). Evaluating the target market of Kenko Wellness The target market segmentation strategy is mainly related to the action plan that the organizations can adopt. The strategies mainly outline the business plans of the organizations which are related to the ways of reaching the intended customers. The demand of the consumers and the ways by which the organization responds to these demands are related to the strategy of the company to deliver products of high quality which are linked to great customer service as well. The target market of the organizations is determined so that they can aim the advertising and marketing efforts to a specific group of people (Baker, Grinstein and Harmancioglu 2016). The products need to be developed based on the requirement of a particular market so that the appropriate prices, channels of distribution and the promotional strategies can be formed. The definition of the target market of the organization depends on the research that is conducted by the organizations based on different characteristics of the group of people. The demands of the consumers are also analysed based on the psychographics and demographics of the selected target market. The consumers of a selected target market may have similar demands and this is judged by the organization so that they can offer the services or products accordingly. The companies sometimes need to analyse the different groups of people within the target market itself (Boso et al. 2017). These groups can be referred to as the sub-targets. The groups of people within a selected target market who have different needs and demands are analysed in this approach. The target segment of the companies is analysed b ased on the needs and demands of the group of people who are part of that market segment. The target market segment of Kenko Wellness is also analysed based on the different aspects that are related to wants and needs of the group of customers. The market segment of wellness centres and spas are decided based on many different factors. The health concerns that are currently affecting the target segment are the major factors while deciding the target market. The health anxieties that can occur in the future for the group of people who are related to the target segment are the second important factor that can decide the target market (Boso, Hultman and Oghazi 2016). The dissatisfaction of the target market group with their current health status acts as the third factor that can decide the target market. The health-related experiences that have affected the target group previously also affect the decision that is taken by Kenko regarding target market selection. The concern of the target market segment related to the health of their families also has an effect on the selection of target market. The self-efficacy levels of the target group segment can also help the organization in taking their decision regarding market selection. The presence related to the psychiatric and psychological considerations of the group of people in the target segment acts as a factor in the selection of target group (Campbell, Goldfarb and Tucker 2015). The sensitivity of the group of prospective consumers related to the prices of the packages is also a factor related to the selection of target market. The self-direction level of the consumers affects the decision of the organizations related to selection of target market. The gender related factors of the target market segment affects Kenkos selection of target markets. The above discussed factors majorly affect the target market selection of Kenko Wellness spa (Christodoulides, Cadogan and Veloutsou 2015). External analysis of the market of Kenko Wellness spa Myanmar is located in South Asia which borders the countries including China, India, Thailand, Bangladesh and Laos. Myanmar is famous for the remains of the ancient civilization and the historical monuments as well. The ornaments that were worn by the women of Myanmar in the ancient times and many other items related to the heritage of the country makes Myanmar an attractive destination for tourists. The major part of the population of Myanmar are comprised of Buddhists and their currency is known as Kyat. The economy of the country is mainly driven by the incomes that are generated by agriculture. Myanmar is considered to be a relatively safer country with lower rates of crimes (Cotter and Fritzsche 2014). Kenko Wellness has been considering to expand its operations in Myanmar and the market analysis of the country will be done in the report. The political state of Myanmar has been turbulent from the year 1969. The democratic country came under the rule of General U Ne Win for almost twenty-six years. The economic conditions of the country became worse during this period of time. Myanmar received its freedom in the year 2010 and the presidential elections were fought in the year 2016. The country is now in a stable political condition and the business environment for Kenko Wellness can be suitable. The agricultural revenue of Myanmar comprises of 59% of the total GDP and the weather conditions play a major role in the determination of the total produce of the entire year (Figueira-de-Lemos and Hadjikhani 2014). Myanmar had experienced landslides and floods in the year 2015 which had an immense effect on the GDP of the country. However, the current economic conditions of the country are favourable for the business venture of Kenko Wellness as they have been able to recover from the fall in the economy after the natural disasters. The social conditions of Myanmar are however not that favourable as there are major differences between the beliefs and likes of the two communities that are present in the country which are Buddhists and Rohingya Muslims (Franchiseindia.com 2018). The violence between these two communities could not be solved by the government and this has led to social unrest. The health and education sectors of the country are underdeveloped in nature. The social unrest in Myanmar can have negative effects on the business of Kenko Wellness. The technological development of Myanmar began in the year 2010 when the economy had started opening up. The penetration of mobile technologies and internet is however still quite low which is 4% and 2% respectively. The region of Myanmar has been identified by many other companies as well including Cisco which is an American organization. The prospects of future growth of Myanmar are also quite high which can help in the expansion of Kenko Wellness in the country. The entry of foreign telecom companies in the Myanmar telecom market has led to huge development of the country (Girdzijauskaite and Radzeviciene 2014). Kenko Wellness can therefore gain a lot from the progress and development of the Myanmar market. Myanmar has been facing major environmental problems due to the activities like illegal logging and deforestation. The issues related to these activities are becoming stronger day by day. This problem can further affect the business of Kenko Wellness as it is related to the natural processes of providing health related solutions to the local citizens. The judicial system of Myanmar is not at all efficient in nature. The corrupt legal system of the country has been creating problems for the foreign investors. This issue can act as a negative factor for the operations of Kenko Wellness in the country (Grnig and Morschett 2017). The analysis of the different factors related to external analysis of Myanmar have shown that, this country is suitable for the expansion of Kenko Wellness spa. Market entry recommendations for Kenko Wellness The market entry strategy that is recommended for Kenko Wellness spa is franchisee style. The franchisee is the type of business that runs in the location of the business that is purchased by the franchise owner. The look of the products, the names of the products and the prices are already decided by the main owners of the business and the franchise owners cannot make any changes to the different factors of the products or services. The franchisor determines the different factors that are related to the products and services provided by the franchise. The franchisee mainly pays a part of the revenues or a flat fee to the franchisor of the business (Hajli et al. 2014). The sales that are made by the franchise owner are related to the fees that are paid to the franchisor. The purchasing of the franchise of the popular services or products can be quite satisfying for the different franchise owners. The establishment of the franchise business gives the owners of the major advantage to r un their own business and further gain experience from the franchisors as well. Kenko Wellness can expand their business operations in Myanmar with the help of the franchise process as this will require minimum amount of investment. The organization can expand their stores in many locations of the country with the help of this process. This will the organization to build their stores all over the country (Helm and Gritsch 2014). The economic conditions of Myanmar are not quite good for the past few years and this is main reason that is related to the expansion of the organization with the help of franchising. The process of franchising will provide Kenko Wellness with the opportunity to open their wellness centres all over Myanmar. The franchising style of business will can further help Kenko Wellness Spa to increase the awareness of the brand among the citizens of the country. This will help in increasing the customer base of the Wellness Centre in the other countries (HOH 2018). Kenko Wellness Spa is known to be among the first spa centre in the world to have introduced Fish Spa about four years ago. The response that has been received for this spa has been great. The expansion of Kenko with the help of franchises will help the organization to introduce their unique spa treatments all over the world so that everyone can get the benefits of this service. Kenko can also plan to start its own academy for teaching courses related to Foot Reflexology. This will further help them in increasing the levels of their staff so that they can be recruited in the different franchises that are opened all over the country (Hopkins 2017). Marketing strategy of Kenko Wellness Spa The marketing strategy of Kenko Wellness is related to the ways by which they can generate the awareness about their brand. Marketing strategy of an organization is mainly related to the forward-looking and long-term approach related to the planning of the goals so that the sustainable competitive advantage can be gained. The analysis of the strategies of the organization is a part of the strategic planning. The major goal of strategic planning is to evaluate the market in which the organization is operating and further formulating a strategy to earn a market-oriented competitive spot (Ifranchisemalaysia.com 2018). The marketing strategy of an organization is related choice of the different policies that are aimed towards improvement of the competitive position of the organizations in the market and analysis the opportunities and challenges that are available. The mapping of the further direction of the organization in the coming years is considered to be a major part of the marketing strategy. The threats that are present in the market are can also be detected with the help of strategic planning (Kleppe and Mossberg 2015). The identification of business opportunities that can be successful in the near future and the strategic gap of the organizations can also be identified with the help of strategic planning. The major marketing strategy of Kenko Wellness Spa is related to the blogs that are present in the website of the organization. The blog of the organization contains all the related information that are required by the consumers to decide on the purchase of the different packages that are offered by Kenko. The major service that is provided by Kenko Wellness Spa is Fish Spa which has been introduced by Kenko. The main tagline of Kenko is Pamper your feet with Kenko. The different ways by which the consumers can pamper themselves include, getting pedicure or manicure treatments and a foot massage (Laufs and Schwens 2014). The marketing strategy of Kenko Wellness includes the showcase of the various awards that have been received by them all through the years. The services that are provided in the spa are also showcased in the website which include, Body Massage, Foot Reflexology, Swedish Massage, Shoulder Massage, Foot-Hand-Shoulder Massage, Acupressure Head Massage, Spa baths and Fish Spa. The major strategy Kenko Wellness is related to the opening of franchises in many other countries of the world. The organization had also won the award of the Promising Franchisor of the Year 2010. The staff of Kenko Wellness are the major sources of strength and inspiration as they are the ones who have been able to take the organization to new heights. Kenko has also been searching for partners do that they can further expand their operations in many other countries (Lee et al. 2015). Kenko Wellness has planned to train the managers of the organization regarding the process of reflexology so that they can serve the consumers in a better way. The company has been making several changes in its operations so that they serve the customers better. The changes include the changes in the chairs so that the clients can sit in comfortable positions and thereby enjoy the experience of the spa. The type of fishes in the spa were also changed as the Asian fishes had not been much effective as compared to the European breed of fishes. Kenko had to replace the fish with a costlier alternative so that they can satisfy the needs of the consumers (Sandberg 2014). The major strategy of the organization is thereby related to the satisfaction of the customers and expanding their operations. The customers are therefore the major part of the business of the organization and they have been trying their best to provide them the greatest services. Marketing mix of the services of Kenko Wellness Spa Products The services that are offered by the spa are Couple Massage, Romantic Couple Spa, Swedish Massage, Kenko Massage, Foot Reflexology, Shoulder Massage, Combo Spa, Manicure, Spa baths. The franchise salons of the organization will also provide the same services and many other introductory discounts will also be available (Tolstoy 2014). Price The prices of the packages that will be provided in the franchise salons of Kenko Wellness Spa are as follows, Kenko Unique Massage 4000 Kyat Swedish Massage 3000 Kyat Foot Reflexology 3500 Kyat Shoulder Massage 1500 Kyat Acupressure Head Massage 1500 Kyat Foot-Hand-Shoulder Massage 2000 Kyat Fish Spa 5000 Kyat Couple Massage 4000 Kyat Romantic Couple Spa 4000 Kyat Manicure Pedicure 2000 Kyat Combo Spa Ritual 3500 Kyat Promotion The promotional activities of the organization are conducted with the help of the social media page that is provided in the website of the organization. Other ways promoting the products and services of the spa include, blogs, internet marketing with the help of mails, promoting their services with the help of hoardings, mobile messages (Weaver et al. 2014). Place The franchise salons of the Kenko Wellness Spa is being opened in many locations in Myanmar. The main locations where the salons of Kenko Wellness will be opened are as, Mandalay, Yangon, Bagan. These areas are famous tourist destinations and the reason for opening the salons of Kenko Wellness in these areas are that the tourists will be attracted towards the salons and this will increase their profitability. The marketing of the services and products of Kenko Wellness will be implemented in the new business area of the organization, which is Myanmar so that the business expansion can be successful (Weismann, Buscaglia and Peterson 2014). Conclusion The report can be concluded by saying that Kenko Wellness Spa can expand their business in Myanmar in a profitable manner. Although there are a few problems that can cause problems for the organization, however, the country has great potential for future business prospects. This will help the organization in increasing its operations and profitability as well. Myanmar has untapped potential for any type of business organization. The developing economy and beautiful landscapes have also been able to attract the tourists so that they can increase their business. The profitability of the organization will also increase which can lead to successful expansion of the organization. The different aspects related to the expansion plans of Kenko Wellness Spa are discussed and the marketing mix of the products and services that are offered by the organization are also analysed. The report is further based on the mode of market entry for the organization. The market entry mode that has been sele cted for Kenko Wellness is franchise. This is the most suitable style of market entry as it requires less investment and the organization has already been expanding its operations with the help of this method. The report can be concluded by saying that the spa can expand its operations successfully in Myanmar. References Aghdaie, M.H. and Alimardani, M., 2015. Target market selection based on market segment evaluation: a multiple attribute decision making approach.International Journal of Operational Research,24(3), pp.262-278. Andersson, S., Evers, N. and Kuivalainen, O., 2014. International new ventures: rapid internationalization across different industry contexts.European Business Review,26(5), pp.390-405. Baker, W.E., Grinstein, A. and Harmancioglu, N., 2016. Whose innovation performance benefits more from external networks: entrepreneurial or conservative firms?.Journal of Product Innovation Management,33(1), pp.104-120. Boso, N., Donbesuur, F., Bendega, T., Annan, J. and Adeola, O., 2017. Does organizational creativity always drive market performance?.Psychology Marketing,34(11), pp.1004-1015. Boso, N., Hultman, M. and Oghazi, P., 2016, July. THE IMPACT OF INTERNATIONAL ENTREPRENEURIAL-ORIENTED BEHAVIORS ON REGIONAL EXPANSION: EVIDENCE FROM A DEVELOPING ECONOMY. In2016 Global Marketing Conference at Hong Kong(pp. 999-1000). Campbell, J., Goldfarb, A. and Tucker, C., 2015. Privacy regulation and market structure.Journal of Economics Management Strategy,24(1), pp.47-73. Christodoulides, G., Cadogan, J.W. and Veloutsou, C., 2015. Consumer-based brand equity measurement: lessons learned from an international study.International Marketing Review,32(3/4), pp.307-328. Cotter, R.V. and Fritzsche, D.J., 2014. The business policy game.Developments in Business Simulation and Experiential Learning,21. Figueira-de-Lemos, F. and Hadjikhani, A., 2014. Internationalization processes in stable and unstable market conditions: Towards a model of commitment decisions in dynamic environments.Journal of World Business,49(3), pp.332-349. Franchiseindia.com (2018).Redefining the wellness concept. [online] Franchiseindia.com. Available at: https://www.franchiseindia.com/content/Redefining-the-wellness-concept.1180 [Accessed 9 Jan. 2018]. Girdzijauskaite, E. and Radzeviciene, A., 2014. International branch campus: Framework and strategy.Procedia-Social and Behavioral Sciences,110, pp.301-308. Grnig, R. and Morschett, D., 2017. Determining the Target Markets. InDeveloping International Strategies(pp. 85-104). Springer Berlin Heidelberg. Hajli, N., Lin, X., Featherman, M.S. and Wang, Y., 2014. Social word of mouth: How trust develops in the market. Helm, R. and Gritsch, S., 2014. Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets.International Business Review,23(2), pp.418-428. HOH, W. (2018).Former drifter on solid footing now. [online] The Straits Times. Available at: https://www.straitstimes.com/singapore/former-drifter-on-solid-footing-now [Accessed 9 Jan. 2018]. Hopkins, R.A., 2017. Your Global Market Entry Plan. InGrow Your Global Markets(pp. 165-170). Apress, Berkeley, CA. Kenko.com (2018).Reflexology Massage Fish Spa in Singapore | Kenko Wellness. [online] Kenko Reflexology Spa. Available at: https://www.kenko.com.sg [Accessed 9 Jan. 2018]. Ifranchisemalaysia.com (2018).Interview with Kenko | Franchise Malaysia Franchising Opportunities In Malaysia. [online] Ifranchisemalaysia.com. Available at: https://ifranchisemalaysia.com/interview-with-kenko.html [Accessed 9 Jan. 2018]. Kleppe, I.A. and Mossberg, L.L., 2015. Company Versus Country Branding:Same, same but Different. InCreating and Delivering Value in Marketing(pp. 53-60). Springer, Cham. Laufs, K. and Schwens, C., 2014. Foreign market entry mode choice of small and medium-sized enterprises: A systematic review and future research agenda.International Business Review,23(6), pp.1109-1126. Lee, Y.K., Kim, S.H., Seo, M.K. and Hight, S.K., 2015. Market orientation and business performance: Evidence from franchising industry.International Journal of Hospitality Management,44, pp.28-37. Sandberg, S., 2014. Experiential knowledge antecedents of the SME network node configuration in emerging market business networks.International Business Review,23(1), pp.20-29. Tolstoy, D., 2014. Differentiation in foreign business relationships: A study on small and medium-sized enterprises after their initial foreign market entry.International Small Business Journal,32(1), pp.17-35. Weaver, T., Moen, ., Landstad, K. and Standeren, M.I., 2014. Investigating the international expansion of high growth power providers in emerging markets: motives, management and entry modes.Journal for International Business and Entrepreneurship Development,7(4), pp.289-308. Weismann, M.F., Buscaglia, C.A. and Peterson, J., 2014. The Foreign Corrupt Practices Act: Why it fails to deter bribery as a global market entry strategy.Journal of Business Ethics,123(4), pp.591-619.
Subscribe to:
Posts (Atom)