Carnival and Royal Caribbean Cruises Essay Example | Topics and Well Written Essays - 250 words

Carnival and Royal Caribbean Cruises - Essay Example With this, this essay will analyze the strategic position of Carnival Corporation and Royal Carribean Crruieses within the cruise industry. Royal Carribean International is the preferred cruise brand among celebrities because of its ability to understand the needs of their customers and aiming to perfect their craft. This cruise company strives to attract international clients through packages and options that range from cruise lengths, innovations of on-board dining and other activities for the vacationing guests (Colon, 2008). In essence, this international strategy applied by Royal Carribean required that the cruise company makes adjustments to some of their vessels so as to accommodate the features that the company sought to add as a way of attracting and retaining customers (United States Securities and Exchange Commission, 2012). In contrast, the Caribbean Cruises Ltd strategy of achieving strategic position is that of seeking mergers and buying of their rival companies as a way of commanding the market more. As a suggestion, the Carnival should adopt the strategic position applied by Royal Carribean Internation t hat also includes the differentiation strategy (Engle, 2011). The differentiation strategy requires that a company focuses on product diversification, brand promotion, and venturing into multiple markets as compared to focusing on mergers and acquisitions (Bhatia,

Application of the principles of health and safety to the operating Essay

Application of the principles of health and safety to the operating theatre environment - Essay Example The operating department practitioner (ODP) should be alert to any fears or apprehensions expressed by the patient and transmit such information to the surgeon (Lyons, 1997). The patient and his family should be encouraged to communicate freely with the physician. The preparation and care of the patient before surgery has one major goal to promote the best possible physical and psychological state of the patient prior to surgical therapy. To achieve this goal, the patient’s individual needs must be ascertained and his strengths and limitations evaluated. A plan of care can then be developed to assist the patient in adjusting physically and emotion ­ally to the surgical experience. Preparation for surgery should begin as soon as the patient is told that an operation is necessary. The anticipation of any surgical procedure will result in an emotional reaction  ­of some kind, and much can be done to allevi ­ate fears prior to admission as well as during hospitalization. The patient’s reaction will depend on many factors, including his person ­ality structure and his pattern of reaction to stressful events in the past. A surgical operation is a stressful situation in which the patient may believe that he is in danger of acute pain, serious damage to the body, disability, and death. In addition there is a fear of the unknown. This can be compli ­cated by fear of anesthesia or fear of separa ­tion from activities, family, and friends. The average patient also worries about financial problems, family responsibilities, and em ­ployment status. Anxiety will usually increase as the time for surgery draws near. The ODP can assist the patient, his fami ly, and surgical personnel by listening to the patient and helping him to verbalize his fears. Often the patient only wants the opportunity to acknowledge his fears to a caring, under ­standing, and accepting person (Saylor, 1975). The evening before surgery the

The history of jazz in America before the 1900s Research Paper

The history of jazz in America before the 1900s - Research Paper Example Consequently, jazz is in many ways a symbol for the American idea of democracy3. The cortex of jazz comprises of numerous layers, varying from hard and soft, in that it is complex in structure and hard to take apart. However, the history appears displaced and the styles contradictory because one experiences a puzzling series of shifts in place, person and style. Those who mostly dominated in the music include important but actually unrelated figures in New York, Negroes in New Orleans and white musicians in Chicago. Although there is a disastrous split in jazz launched by the swing era and increased during the days of bebop with the alleged progressive jazz, upon looking and listening closely there is appearance of both order and continuity4. Therefore, jazz is a new genre of music with distinct rhythmic and melodic character, one that regularly involves improvisation of a minor type in changing tune’s phrases and accents but of a major sort in creating music ex- temporaneousl y, instantly. Consequently, there is alteration of melody or underlying chords in the course of creating jazz. In addition, according to a standard scheme the rhythmic valuations of notes may be syncopated or not, lengthened or shortened, or there may be no steady pattern of rhythmic variations provided a steady beat remains understood or clear. The beat which serves as a solid rhythmic base for the improvisation of soloists or groups playing eight or twelve measures, or some multiple or dividend thereof is mainly four quarter-notes to the bar5. The History of Jazz in America Before 1900 In British North America, almost 240,000 about 20 percent of the... The American people value and respect the development of jazz as a form of music. This is because they consider it as a form of expressing their national and cultural identity. This form of music has its roots in the early slaves from America. The main reason of referring to jazz as improvisional music is that it draws its musical and rhythmic styles strongly upon the ragtime, blues, gospel and other African-American styles. Jazz originated from New Orleans amongst the black population as the bequest of slave trade that mainly found the city the first port of call . The development of jazz in America was rather a slow process but ultimately growing in to the current famous jazz music. It has its roots from the African slaves taken from their homes to America. These slaves had a rich diversity in African Folk songs that they highly appreciated. Unfortunately, when they arrived in America, they were under very strict laws and regulations. Their masters did not allow them to practice an y other culture other than that of slaves. They did not allow these Africans to explore their music diversity. As they suffered in the hands of their masters, these slaves turned to music as a form of relief. This music developed for a long time and eventually became the popular jazz music. During the eighteenth and nineteenth century, the American people considered jazz as an important form of music. This is because it became a way of expression and national identity

Application of the principles of health and safety to the operating Essay

Application of the principles of health and safety to the operating theatre environment - Essay Example The operating department practitioner (ODP) should be alert to any fears or apprehensions expressed by the patient and transmit such information to the surgeon (Lyons, 1997). The patient and his family should be encouraged to communicate freely with the physician. The preparation and care of the patient before surgery has one major goal to promote the best possible physical and psychological state of the patient prior to surgical therapy. To achieve this goal, the patient’s individual needs must be ascertained and his strengths and limitations evaluated. A plan of care can then be developed to assist the patient in adjusting physically and emotion ­ally to the surgical experience. Preparation for surgery should begin as soon as the patient is told that an operation is necessary. The anticipation of any surgical procedure will result in an emotional reaction  ­of some kind, and much can be done to allevi ­ate fears prior to admission as well as during hospitalization. The patient’s reaction will depend on many factors, including his person ­ality structure and his pattern of reaction to stressful events in the past. A surgical operation is a stressful situation in which the patient may believe that he is in danger of acute pain, serious damage to the body, disability, and death. In addition there is a fear of the unknown. This can be compli ­cated by fear of anesthesia or fear of separa ­tion from activities, family, and friends. The average patient also worries about financial problems, family responsibilities, and em ­ployment status. Anxiety will usually increase as the time for surgery draws near. The ODP can assist the patient, his fami ly, and surgical personnel by listening to the patient and helping him to verbalize his fears. Often the patient only wants the opportunity to acknowledge his fears to a caring, under ­standing, and accepting person (Saylor, 1975). The evening before surgery the

AIRPORT PLANNING AND DEVELOPMENT Essay Example | Topics and Well Written Essays - 1000 words

AIRPORT PLANNING AND DEVELOPMENT - Essay Example According to London City Airport (2006: 10), LCA Master Plan indicates that the airport is in a position of accommodating 8 million passengers up to 2030. This is anticipated to occur in line with continued support of London growth, and meeting the increment in the demand for business travel. Moreover, the LCA Master Plan illustrates that the airport focuses on maintaining good neighbourhood with local citizens and environmental record. In addition, the plan illustrates that the airport will maintain its operational hours of closing at night during weekdays, and operating 24 hours during weekends (London City Airport 2006: 10). Further, the Master Plan claims that the airport will neither create another runway nor will it host larger aeroplanes. As such, the airport focuses on achieving its growth through maximization of its runway, creation of better facilities, and improving flight occupancy for passengers. Finally, LCA Master Plan indicates that passenger growth will increase duri ng the Olympic Games and employment opportunities will be created through the implementation of the Master Plan (London City Airport 2006: 10). The purpose of LCA Master Plan is to indicate the growth potential of the airport up to 2030 (London City Airport 2006: 10). The Master Plan was prepared in response to 2003 government requirement on White Paper that all UK airports have to develop Master Plans, which indicate growth in response to passenger demand. As such, LCA Master Plan indicates how to optimize on the current runways without a need of constructing new runways. In addition, LCA Master Plan reflects White Paper principles, as well as how the airport intends to make objectives outlined in the Master Plan a reality. LCA Master Plan illustrates how the airport intends to have a growth of 8 million passengers by 2030, minimize noise, and maintain environmental sustainability (London

Philosophy as Metaphysics Essay Example for Free

Philosophy as Metaphysics Essay ABSTRACT: Philosophy works with special types of objects: the totalities. The basic characteristics of this type of object are their metaphysical, transcendental, and total character. The character of these objects determines the specificity of language and the methods of philosophy. The language of philosophy represents symbolic language; speculation is the basic method of philosophy. On the one hand, objects of this type emphasis homo sapien as essences capable of constructing such objects, which in turn assumes the ability of human consciousness to make synthetic acts. On the basis of philosophy as metaphysics, an original approach is offered which divides the history of philosophy into periods as well as providing analysis of different philosophical systems. Feature of philosophical activity, as against a science, is the work with special, not physical objects — the totalities, which are constituted by the philosopher. One of such objects is the world, and, in this sense, we often say, that philosophy is a wel-tanschauung (world-outlook) . Certainly, the world as some set of things can be studied by physics (sciences in a broad sense), but in this case a researcher can miss the point that the world is a totality, not just a simple set of things. As distinct from scientific study the philosophy takes its objects as the totalities, which the subject of knowledge cannot study as ordinary objects, because the including the learning subject character of these the totalities excludes any standard scientific approach to knowledge in principle. Others examples of the above mentioned objects (the totalities) are Ego and God. Objects of this type (with some reservations) are a lot of human being phenomena, such as love, virtue, conscience, courage, bravery, understanding and so on. All these objects are those, that the precise fixing of objective criteria of their existence is impossible, it is impossible to create the high-grade theory of these phenomena (for example, theory of love or bravery), as they assume not only objective Contemplator (as it occurs in case of objects of scientific knowledge), but also postulate the Actor inside them, that causes essentially twinkling way of them being. (2) Exactly the character of these objects determined essential features of the philosophizing as metaphysical activity. The underlining of metaphysical character of philosophy objects dictates the special procedures of work with them, distinct from of methods of scientific knowledge. Metaphysical objects — constructs cannot be given in frameworks of physical experience; the study — constructing of these objects occurs by a way of thinking means, procedures of speculation. That is why the one of the most typical mistakes in the researching of these objects is procedures of naturalization metaphysical objects, i. e. consideration of natural (physical) analogs of these objects. For example, instead of work with the world (the world as totality) we consider the world as some sets of physical, chemical, biological etc. objects, and instead of the analysis of phenomenon of consciousness proper as metaphysical object the natural analog of consciousness — brain or mentality of the particular human being, we examine. Specifying the status of these objects, it is possible to tell, that the subject of the philosophy activity are metaphysical-transcendental objects, i. e. objects having the boundary status of their existence. The boundary character of these objects allows to specify Kantian distinction sensible phenomena and transcendent things in itself. Moreover, metaphysical-transcendental objects are located on border of other known distinctions of classical philosophy. (3) They are, for example, not subjective and not objective, not conscious and not material. It is interesting in this respect appearance of the first proper philosophical category of being, which, in fact, was entered Parmenid`s as boundary metaphysical-transcendental object being-thinking (in this case, alongside with Parmenid`s postulating his first thesis, entering a category of being, presence of the second his thesis, establishing the coincidence of an entered category of being with another category — the category of thinking). In some sense, metaphysical-transcendental objects are Husserl`s phenomenal, from which as a result of procedures of objectivizing and (or) subjectivizing the subjects and objects can be received, i. e. is entered subjective-objective distinction of New time. On the other hand, the boundary character of these objects allows still to work with them ( I specially avoid the term to learn, as far as these procedures are applied only for work with usual objects). Above this mode of working with them was named as speculation, which, as a result, the construction of these objects to occur by a way of thinking means. The creation such thinking construct is caused by that the person aspires to understand mode of functioning of the totalities, which surround him. And just this phenomenon of surprise before presence of such totalities is a beginning and basic nerve of philosophy. In this sense, philosophizing is possible only as an act of work of the beings, capable to postulate these totalities, due to synthetic acts (Kant), as being, perceiving the environmental world not in itself, but by means of symbolical function (Cassirer), through a prism of the transformed forms (Marx, Mamardaschvili). Another important characteristic of metaphysical objects is their total-making nature. It means, that the purpose of designing such objects is the attempt of understanding of some phenomenon of totality (for example, the world as whole, totality) in light of a question how (why) this phenomenon is possible?. The answer to this question assumes revealing mechanism of existence of this phenomenon. That is why it is important for the philosopher not to know some common aspect, that is allowed at a level of the primary, superficial description of it and other similar objects, but to know general (total) principle of functioning of objects of this type. For example, if a row of the plane polygons is given to us, a triangle(4) will act as general principle of this variety, because all others plane polygons can be given with the help of a triangle. Thus, philosophical constructs act as transcendental condition of seeing of other physical objects. That the phenomenon of seeing of a house was possible as some totality, it is necessary to postulate a row of transcendental conditions of this phenomenon, among them we can allocate necessity being of the house (Parmenid), recognition (and taking shape) this being by means of idea of home (Plato), fixing the house as an object of perception by some subject (Decartes) within spatial-temporary a priory forms of sensuality (Kant). On the other hand, a row of such philosophical constructs define a horizon, a way of seeing of subjects (Wittgenstein), associated with a certain epoch. For example, the mentioned above transcendental conditions of a phenomenon of seeing of a house define a way of seeing of subjects within the framework of classical philosophy. In this sense these constructs act as total-necessary cultural machines, that set the cultural way of living activity of the person and made imperceptible but essential background of his existence. For example, when a modern man looks at star sky, he sees not simply separate stars, but constellations — and it is impossible to explain to a person from other culture (and the more so, being, which is not having ability to the synthetic acts). Moreover, developing this example with constructing of constellations, it is possible to tell, that exactly it has made possible occurrence of such activity as an astrology. The above mentioned metaphysical character of philosophy objects causes the specification of the language and methods philosophizing. The language of philosophy has not signal, but symbolical character. Lets stop on it hardly more in detail. Already science differs from the common sense description, because it uses some abstraction, ideal elements, which, in a common case, it is impossible to compare any certain objects of the physical validity. For example, as D. Gilbert says, in mathematics, those are language fictions, and one of the main problems of a substantiation of mathematics is either an exception these fictions, or imposing some certain restrictions — all that prevent the appearance of negative consequences, while using language fictions. Any language works with signs, besides that, any theory deals with mentioned language fictions (=  «symbols »), i. e. such kinds of signs, with which nothing corresponds in sensible reality. For example, in physics has concepts a material point, an absolutely black body, etc. They are often called as abstract — ideal objects, which turn out by a way of abstraction (idealization) from any properties of real physical objects. But in physics there are and more fictitious objects: cwarcks, for example, which not only is evident not imagine, but also until last time have acted only as theoretical constructs essentially of unobservable nature. In this case we can postulate a metaphysical mode of existence for these objects. It is important to emphasize, that these metaphysical objects do not exist in the same sense, as it is for the particular objects of a physical reality, such as table, chair,etc. The majority of the philosophy terms, its categorical apparatus have such symbolical character. It is impossible to give any referents of philosophical categories inside a physical reality. We can take as an example of such philosophical categories as being, consciousness etc. , for which we can somehow find certain physical analogues (for example, for a philosophical category  «being  » such analogue is the category  «substance » or matter). But there are more humanitarian objects connected with some features of a human being way, for which in general there are no analogues in a nature. These are, for example, concepts virtue, conscience, love, debt, bravery This specification of the philosophy language, which symbols indicate an existence of a special metaphysical dimension of a reality could be expressed by Kantian exclamation Excuse me, but it is not, what I speak about (mean)! in reply to German poet Schiller`s misunderstanding his categorical imperative. The metaphysical character of the categorical philosophical apparatus predetermines also specification of philosophical reasoning. The postulated non-sense character of perception of objects of the filosophizing assumes the special procedures of work, which were above characterized as a procedure of speculation. The main difficulty thus — is absence of a support on sensible analogy, which often helps us in daily life. The structure a reasoning about pure being (or conscience) is principle different from the reasoning about a tree, or a sex, or other objects of the physical world. Danger, which here waits us — influence of our vital experience, influence sensible hooks, which can destroy the ability for the reflex and philosophical analysis. To explain the idea about involuntary influence ours sensible apparatus, M. Mamardaschvili in the lectures about M. Proust, used as an example biblical commandment when they beat you on the one cheek — put another one as a vivid example of inhibition (Husserl`s  «phenomenological reduction ») of a standard human reaction (reflex), imposed to us by sense-figurative thinking (if somebody hearts you — reply with the same). Moreover, it is possible, that some other logic operates in area of speculative objects, distinct from usual, earthly logic. In particular, according to opinion of the Russian philosopher and the logic N. A. Vasiljev, validity of the logic law of excluded third, has purely earthly an origin and it is connected with primacy, after Aristotle, of individual existing things. (5) If we, following Plato, consider classes of subjects as primary (for instance, subject a class of tables), the law of excluded third will be incorrect, as the table as one of set of subjects of a class of tables can be simultaneously both white and non-white (in instance, green). Of course, here it is necessary to realize, that the opposite properties are attributed to the different individuals of primary subject — different things of the same class). The transfer of the point of view from single objects to classes of objects has allowed N.Vasiljev to formulate imagined logic with the law of excluded fourth. This logic in anything does not concede on its parameters to our habitual logic with the law of excluded third, but expands opportunities of our thinking. Within the framework of this logic the paradoxical coincidence between maximum and minimum, revealed Nikolaj from Kuza, does not cause surprise. The only acceptable procedure for understanding of philosophical categories within of some philosophical framework is the correlation of the different speculative (metaphysics) objects with the help of a method language game.

Trade Kings A Zambia Consumer Company Marketing Essay

Trade Kings A Zambia Consumer Company Marketing Essay For a firm in its initial internationalisation, it will have to use indirect export strategies where it uses intermediary organisations that have the necessary experience in handling export sales on behalf of experienced or low level exporting organisations. As the firms export grows and the firm acquires knowledge in the export market including the preparations of the export documents, it may now opt to use the direct export strategy with less use of intermediaries Most companies would prefer to remain domestic if their domestic market were large enough. Managers would not need to learn other languages and laws, deal with volatile currencies, face political and legal uncertainties or redesign their products to suit different customer needs and expectations. A higher degree of involvement in the domestic market and the company may need a larger customer base to achieve economies of sale. As Trade Kings expanded in Zambia, its marketing pesonnel was able to collect information on the potential opportunities in Malawi. It was actually observed that travelers going to Malawi had introduced the brand maheu there and was a popular brand. This information provided the basis for conducting formal market research which revealed that the brand would successfully sale in Malawi. The company eventually entered the Malawian Market in 2001 through an indirect export strategy. LEARNING CURVE REQUIREMENTS Firms which intend a heavy future involvement might need to learn from the experience that close involvement in an overseas market can bring, some companies may not have any major resources and experience in international trade. Trade Kings did not have any experience in international marketing as it was initially only selling its brands in Zambia. RISKS Some risks such as political risks or the risk of the expropriation of overseas assets by foreign government encourages firms entering into overseas markets to persue an indirect exports strategy as it is safer. On the other hand, the risk of losing touch with customers and their requirements would encourage a direct export strategy. There is political stability in Malawi, Mozambique and South Africa and this provided opportunities for Trade Kings to enter these foreign markets. The lack of experience in export marketing meant that Trade Kings would have to use already experienced exporters, although it would not be in touch with the customers in these countries. CONTROL NEEDS Control over the export operations, particularly over the marketing mix and the distribution channel varies between indirect and direct exporting strategies. Indirect export strategy offers virtually no control to the exporters. Trade Kings had no control over indirect exporters. These were willing to sale on behalf of Trade Kings. However, Trade Kings later opted to use direct export strategy which allowed for greater control over its export operations in Malawi, Mozambique and South Africa. HOW MANY MARKETS TO ENTER The company must decide how many foreign markets to enter and how fast to expand. The risk is the substantial resources needed and the difficulty of planning export strategies into many diverse markets. (Kotler 2004, Page 640). EVALUATING POTENTIAL MARKETS It is important to evaluate the potential of several foreign markets. Many companies prefer to sell to neighbouring countries because they understand these countries better and can control their costs effectively. Most Zambians are familiar with Malawi due to historical and political factors. Trade Kings would not find it difficult to enter the Malawian Market. DECIDING HOW TO ENTER THE MARKET Once a company decides to target a particular country, it must determine the best mode of entry. Its broad choices regarding export strategies include an indirect export strategy and a direct import strategy. A firm internationalizing for the first time has no experience in export documentation, lack local knowledge in the foreign market and valuable distribution contacts. Trade Kings had to depend on the experienced exporters. In this case it would have to use indirect export strategy. EXPORTING STRATEGIES Exporting is the easiest, cheapest, and most commonly used route in to a new foreign market. Many firms become exporters in an unplanned haphazard and reactive way, simply by accepting orders from the potential customers who happen to be based overseas. However it was common for a firm to take a proactive approach to exporting by the systematic planning and the identification and the selection of target markets for its exports. This gives rise to several advantages over those entry methods which require greater involvement in the overseas market. 3.1 ADVANTAGES TO THE EXPORTER 3.1.1 The principal benefit is that the exporters are able to concentrate production in a single location, in order to achieve economies of scale and consistency of product quality. Trade Kings would produce the Maheu brand and distribute it to its foreign markets in Malawi, Mozambique and South Africa. The demand as at now does not require the setting up of a plant in these countries. However Trade Kings is considering a plant in Malawi that will produce a range of consumer products similar to the ones produced in Zambia. 3.1.2 Firms lacking the know-how and experience can try internationalization on a small scale. Trade kings had started exporting maheu brand on a small scale until the brand gained popularity in 2002. The demand for the brand had increased in Malawi. 3.1.3 Exporting enables firms to develop and test their plans and strategies. Trade Kings had to attain the learning curve effect and eventually was able to persue a more expansionary export sales to Malawi, Mozambique and South Africa by persuing direct export strategy. 3.1.4 Exporting enables firms to minimize their operating costs, administrative overheads and personnel requirements. 3.2 INDIRECT EXPORT STRATEGY 3.2.1 EXPORT HOUSES Export house are firms which facilitate exporting on behalf of the producer. There are three main types of export houses: EXPORT MERCHANTS These act as export principals, they buy goods from a producer and sell them abroad. Trade Kings was able to sell its maheu brand to export merchants in Lusaka who where exporting a range of consumer products in Malawi. ADVANTAGES OF EXPORT HOUSES The producer gains the benefits of the export houses market knowledge and contacts. Trade kings was able to use a major export house ABC international export that was able to buy a range of consumer products from various suppliers in Zambia and transport them to malawi, Mozambique and South Africa. As business continued with ABC company, Trade Kings acquired knowledge that was helpful in setting its own export market department. Except in the case of export agents the producer is relieved of the need to do the following: Finance the export transaction Suffer the credit risk Prepare export documentation Trade Kings was not able to incur any promotional and distribution expenses. This was borne by ABC Company. All export documentation was done by the exporter. In some cases export merchants receive preferential treatment from foreign institutional and organisational customers. ABC International Exporters is a large company that has been in the export marketing of consumer products to Malawi including supplying goods to government institutions and organizations. It has developed strong relationships with valuable contacts in the country that it exports to. DISADVANTAGES OF EXPORT HOUSES Ultimately, it is not the producer but the marchants decision to market a product and so a producer is at the Merchants mercy. At this time the merchant was buying less Trade Kings brand in preference to their company brands. Any goodwill created in the market usually benefits the Merchant and not the producer. As with all intermediaries, an export house or Merchants might service a variety of producing organization. An individual producer cannot rely on the Merchants exclusive loyalty. Trade kings brands has created strong loyalty in Malawi, However ABC Company was not effectively marketing the brand. It was also over -pricing the brand leading to lower sales. The exporter also was also increasing stock of Trade Kings Competitor. This lead to the creation of Trade Kings export marketing department. Export houses are not normally willing to enter into long term arrangements with a producer. Trade King had entered with a 2 (two) year contract with ABC International Exporters as they did not want a 5 (five) year contract initially.However as demand for the brand increased in Malawi, the exporter wanted a long term contract. Trade Kings entered in to contract with a specialist export management firm, International Distributors Limited, a specialist export Consultancy and logistics firm. DISADVANTAGES OF SPECIALIST EXPORT MANAGEMENT The drawbacks of using the specialist export managers include:- As the export manager is an independent organisation, it can leave the producers service and the producer will have gained as inhouse expertise. The contract was not renewed because the international distributor firm lacked the resources to fully exploit the foreign markets. As the producer does not learn from experience of exporting, this may adversely affect future options by restricting those available. The Trade Kings did not benefit any export knowledge from the distributors as all export management functions were done by the firm. The specialist export manager may not have sufficient knowledge of all the producers in the market. International distributors proved to lack adequate knowledge in the foreign markets in which Trade Kings could increase its sales. 3. COMPLIMENTARY EXPORTING Complementry exporting or piggy back exporting occurred when one producing organisation refered to as the carrier uses its own established international marketing channels to market the products of another producer referred to as the rider as well as its own. ADVANTAGES OF COMPLIMENTARY EXPORTING There are advantages to both the carrier and the rider as follows: The carrier earns increased profit from a better use of distribution capacity and can sell a more attractive product range. The rider obtains entry to a market at low cost and low risk. Trade Kings did not use this mode of indirect export strategy. 4. TURNKEY CONTRACTS Turnkey contracts may also provide opportunities for complementary exporting. A single firm engaged in a particular project overseas such as construction, petroleum refining, pharmaceutical and civil engineering projects will often acquire products and services from other firms in the home country for the project. (Hill 2005, page 485) Trade kings did not use much of indirect export strategy. DIRECT EXPORT STRATEGY Direct export strategy occurs where the producing organisation itself performs the export tasks rather than using an intermediary. Sales are made directly to customers overseas who may be wholesalers, retailers or final users. Sales may increasingly be made via e- commerce on the internet. As the volume of sales increased and a forcast of demand showed that Trade Kings brand were steadily growing including detergents, candles, match ticks. Sweets , snacks and bathing soaps. Marketing in this environment is similar to the marketing in the domestic market, although there are the added problems of distance product regulations language and culture.(Hill, 2005 Page 488) OVERSEAS AGENCIES Overseas export agent is an overseas firm hired to effect a sales contract between the principal (i.e the exporter) and a customer. Agents do not take title of goods, they earn a commission. Trade Kings entered into a contract with Malawi export agent, Malawi export Limited. THE ADVANTAGES OF OVERSEAS AGENTS An exporter may use overseas agents due to the following reasons:- They have extensive knowledge and experience of overseas market and the customers. Malawi Export Limited, an indeginous local firm, large importer was able to increase the sale of trade Kings products. Their existing product range is usually complementary to the exporters. This may help the exporter penetrate the overseas market. Unlike ABC international exporters who were able to stock Trade Kings Competitors brands. The exporter does have to make a large investment outlay. Trade Kings did not have to spend resources in building a depot and managing it. This was all done by the Malawi Export Limited. The political risk is low Malawi export Limited is an indigenous Malawian firm and has vast local knowledge and local contraact. It is able to withstand any political challenges in Malawi. DISADVANTAGES OF USING OVERSEAS AGENTS The disadvantages of using overseas agents and these are: An intermediarys commitment and motivation may be weaker than the producers. The Malawi export Limited was still able to market others brand by different suppliers and was based towards brands whose turnover was very high compared to Trade Kings brands. Agents usually want steady turnover using an agent may not be the most appropriate way of selling low volume, high value goods with unsteady patterns of demand, or where sales are infrequent. Trade Kings brand were of average turnover and Malawi Export Limited failing to meet the expectations of Trade Kings. This led to the formation of a Trade Kings branch office in Malawi. This would also deal with Mozambique and South Africa. Many agents are too small to exploit a major market to its full extent. Many service only limited geographic segments. As a market grow large it becomes less efficient to use as an agent. A branch office or subsidiary company will achieve economics of scale. The demand for the Trade king brands kept on growing since 2004 and management had to commit its resources in developing an overseas branch office in Malawi. A careful analysis was done by Trade Kings prior to the selection of the Malawi Export Limited Company to act as an overseas agent for the Malawian market. COMPANY BRANCH OFFICES ABROAD A firm can establish its own office in a foreign market for the purpose of marketing and distributing its product. ADVANTAGES OF A COMPANY BRANCH OFFICE The advantage of Companys branch office in setting its own distribution office, a firm may have the following advantages: When sales have reached a certain level branch offices become more effective than agencies. A Trade King Branch was finally opened in the capital city, Lilongwe in Malawi on 1st June, 2005 with most staff being Malawians. Sales performance will improve as the commitment and motivation of a producers own staff should be more effective than those of an agent. Trade Kings Staff were committed to ensure that they attained the sales targets. The level of motivation was high leading to surpassed sales targets in 2006, this lead to the expansion of the branch to also effectively manage sales in Mozambique. The producer retains complete marketing control. Trade Kings had now a strong presence in Malawi and in Mozambique.The branch was now able to pursue aggressive marketing of Trade Kings brands through advertising campaigns, sales promotions campaigns and participation in trade exhibitions in Malawi and Mozambique. DISADVANTAGE OF COMPANY BRANCH OFFICES ABROAD Trade Kings experienced the following drawbacks when it set- up firm setting an overseas Company branch in Malawi Higher investment overhead and running costs are entailed. There can be a political risk particulaly expropriation of assets. The firm will be subject to local staff legislation which it may not welcome. CONCLUSION Mode of entry has implications for the distribution channel. Although in domestic markets firms often give some control over distribution to intermediaries this problem is magnified in international terms. Trade Kings later experienced distribution problems through its indirect export strategy in Malawi. The distributors had earlier on provided Trade Kings with higher sales. However it started to over stock a range of products from various competing firms. This led to a decline in Trade Kings maheu brand despite the product having established brand loyalty on the Malawian market. It can be observed that, for many overseas operations means they are forced into the aims of intermediaries even though this may not be the ideal means of the satisfying the needs of the end consumers. Trade kings enventually had to opt for investing directly in the Malawian market through a direct export strategy.